Overview
The Profit Analytics Dashboard in Seller Snap’s DataHub helps you understand your profitability at a glance.This dashboard lays out key financial and operational KPIs side-by-side, so you can quickly see what’s driving your bottom line across SKUs, stores, fulfillment channels, brands, and more.
Why Use the Profit Analytics Dashboard?
The Profit Analytics Dashboard is your profitability command center. It helps you:
Understand exactly which areas of your business are most profitable.
Break down costs, fees, and taxes to identify where margins are being squeezed.
Compare performance across SKUs, stores, brands, or fulfillment channels.
See ROI and margin at a glance without complex spreadsheets.
Key Performance Indicators (KPIs)
At the top of the page, you’ll see six KPIs:
Revenue – Total revenue for the selected period.
Profit – Net profit after costs and fees.
Cost of Goods Sold (COGS) – Product costs sourced from the Listings page.
Units Sold – Total units sold in the selected period.
Profit Margin – Profit as a percentage of revenue.
ROI – Return on investment, based on COGS.
These KPIs automatically update when filters, date ranges, or dimensions are applied.
Grouping by Dimensions
The Profit Analytics Dashboard lets you analyze results across different business levels. You can group by:
SKU
ASIN
Store
Fulfillment Channel (FBA vs. FBM)
Transaction Type (B2B vs. B2C)
Brand
This allows you to pinpoint which products, stores, or categories are contributing most to profitability.
Analytics Table
The table below the KPIs shows a wide range of profitability metrics, with each column representing a KPI.
Available Columns
Quantity – Number of units sold.
Revenue – Total revenue generated.
Shipping Revenue – Revenue collected for shipping.
Cost of Goods Sold (COGS) – Product costs.
Additional Cost – Any extra costs assigned to the product.
FBM Shipping – Shipping costs associated with FBM orders.
VAT or Sales Tax – Taxes applied to orders.
Profit – Net profit after all deductions.
Margin – Profit expressed as a percentage of revenue.
ROI – Return on investment based on COGS.
Fees – Amazon fees, including FBA and referral fees.
Filters & Tools
The Profit Analytics Dashboard includes all the core DataHub tools:
Date Range Selector – View profitability for custom time periods.
Currency Conversion – Normalize results into a single currency.
Filters – Drill into specific SKUs, ASINs, brands, or stores.
Column Selection Tool – Show only the metrics most relevant to your analysis.