1. Overview
Seller Snap can automatically calculate your Minimum and Maximum prices based on your desired Profit Margin or ROI. The article below explains how to set this up within the platform.
When using this feature, Seller Snap will automatically take into consideration:
Walmart Referral Fees
WFS (Walmart Fulfillment Services) Fees
The cost of the product
By combining these data points, Seller Snap ensures your prices align with your chosen profitability goals.
Users who prefer to set fixed Min and Max prices rather than calculated Min and Max prices can do so in two ways:
CSV Import
Manually via the listing table
2. How Seller Snap Calculates Your Min & Max Prices
Users can set their desired Profit Margin or Markup in two ways per SKU:
Manually via the listing table, or
CSV Import
Seller Snap will then automatically calculate and apply the Minimum and Maximum prices that reflect the ROI or Profit Margin percentage the user has entered.
Users can choose between ROI and Profit Margin by adjusting the Min & Max Calculation method in their account settings.
Automatically Maintain ROI or Margin (AutoAdjust)
Seller Snap can automatically maintain your desired Profit Margin or ROI whenever there is a change in costs or fees for a SKU. This ensures your profitability remains stable even as expenses fluctuate.
By default, when a user sets their Minimum or Maximum price based on ROI or Profit Margin, Seller Snap will automatically adjust those prices whenever related costs or fees change to protect profit margins.
Users can identify when their Min or Max price is being auto-adjusted by looking for the green or grey lightning bolt icon in the corresponding Min Price or Max Price column. When grey, the Min Price or Max Price is fixed.
Icon | Behavior |
| The price is set to auto-adjust and will update when costs or fees change. |
| The price is fixed and will not adjust if there is a change in costs or fees. |
3. Switching Between Automatic and Manual
Users can switch between automatic and manual control of their Min and Max prices at any time.
To disable the automatic adjustment (AutoAdjust) feature, users can set a fixed Min or Max price.
This can be done either:
Manually through the Listings Table, or
Via CSV import.
Once a Min or Max price is entered manually, Seller Snap will treat it as fixed, the lightning bolt icon will turn grey, and the price will no longer adjust automatically when costs or fees change.
The golden rule to remember:
Updating a Markup or ROI → enables AutoAdjust (green lightning bolt).
Updating a Min or Max Price → disables AutoAdjust (grey lightning bolt).
4. Errors When Calculating Min or Max Prices
To calculate Minimum and Maximum prices based on a desired ROI or Profit Margin, Seller Snap needs the following information for each product:
The Buy Cost
The Referral Fee
The WFS Fee (For Walmart Fulfillment Services listings)
Seller Snap retrieves this data automatically where possible. However, due to limitations in Walmart’s API and other data sources, some listings may be missing the package dimensions (package width, package height, package length, or package weight) required to determine the WFS Fee.
When these details are unavailable, Seller Snap cannot calculate the WFS Fee, and therefore cannot automatically calculate your Min or Max prices.
In these cases:
Users will not be able to use ROI or Margin-based Min and Max prices.
Seller Snap will be unable to calculate profit analytics for those SKUs.
How It Appears in Seller Snap
When a required variable (such as Cost or WFS Fee) is missing, Seller Snap will display a yellow error icon in the Margin or ROI columns
Icon | Behavior |
| These indicators mean that at least one required variable is missing. |
How to Resolve The Errors
To resolve the issue and enable automatic calculation:
Import the missing Cost using a CSV file, or
Update the product’s dimensions (package width, package height, package length, or package weight) in Seller Snap so that the WFS Fee can be calculated.
Seller Snap has also developed a dedicated WFS Fees page [LINK] that directs users to listings with missing fees, helping them quickly identify and resolve these issues.
5. Referral Fees
For all Walmart listings, Seller Snap automatically sets a default Contract Category of 15% for the category used to determine the Referral Fee paid to Walmart.
The Referral Fee is used to calculate:
Min & Max prices when using automatic calculation, and
Profit Analytics
For more accurate Min & Max prices based on ROI or Profit Margin, as well as Profit Analytics, users can update the Contract Category for their listings.
Referral Fees Datapoints
There are two key columns related to referral fees: Category and Referral Fee.
When the Category is unknown, users will see the following text in the Referral Fee column: Unknown (using 15% default for calculations)
When the Category is known, the Referral Fee column will display the Walmart Referral Fee structure based on the selected category.
6. FAQs
1: Why doesn’t Seller Snap have my product dimensions or calculate the WFS Fee?
Seller Snap retrieves product dimensions from Walmart’s API and other third-party sources.
In certain cases, this data is not available or incomplete. When this happens, Seller Snap cannot calculate the Walmart Fulfillment Services (WFS) Fee.
Users can visit the WFS Fees [LINK] page to see which products are affected and update the missing dimensions (width, height, length, and weight) to enable Seller Snap to calculate the WFS Fee.
2. Why doesn’t Seller Snap know the Referral Fee for my product?
Walmart’s API does not currently provide access to the Contract Category (used to determine the Referral Fee) before an order occurs, only afterward.
Because of this, Seller Snap defaults to a 15% Referral Fee, and users can override this default by selecting the correct category manually or via CSV.
In the future, Seller Snap plans to enhance the system to automatically consider the calculated Contract Category once order data becomes available.
3. Can Seller Snap update the WFS Fee after an order, once the fee is known?
Currently, Seller Snap calculates WFS Fees based on product dimensions (width, height, length, and weight).
In the future, Seller Snap plans to improve this process by using order-level fee data once it becomes available. This will allow WFS Fees to be automatically updated based on actual order information, further simplifying the process for users.