A Suppressed Buybox occurs when Amazon deems the best offer on an ASIN to not be competitive enough compared to other offers online.

This measure was put in place to help Amazon ensure that the customer is getting a better deal on Amazon than on any other marketplace or online store.

If a listing's Buybox is suppressed, the offer is not competing for the Buybox.

When the Buybox is suppressed, the AI will look at historical data in order to identify the last time the Buybox was unsuppressed

If this information exists - the system will revert to this price to attempt to unsuppress the Buybox.

If there is no historical data, the system will move to the default store-level suppressed Buybox settings

Seller Snap has pre-set the best practices for the store-level suppressed Buybox settings, however, users may want to adjust the settings for specific use cases.

Users may set different behaviors depending on whether a listing is FBA or FBM.

Sellers can set four different rule-based behaviors that the system will attempt to implement in a top-to-bottom order.

In the sample below, if the listing is FBA and the buybox is suppressed, the system will attempt to Follow the Lowest FBA offer. If there is no FBA competitor, the system will go to #2. It will default to #3 should #1 and #2 be found false.

When checked, Apply Lowest of 1-3 will apply the lowest price out of the all options.

Users can add conditions as needed.

If users have set a condition in the Repricing settings for if a Suppressed Buybox occurs, then the repricer will follow prioritize that over these store-level conditions.

If the user is using the Win Buybox method and the repricer cannot find a previous winning price from history, the system will automatically drop the price incrementally every fifteen minutes until the Buybox is unsuppressed.

Once restored, the Buybox will revert to its original default repricing settings.