Overview
The AI Repricer is a powerful tool for most competitive situations, but there are times when you might want more control over how it behaves. That’s where custom strategies come in as it lets users fine-tune their strategies to align with goals.
The Follow methods, in particular, are designed to follow specific competitors.
Important: If all specified competition leaves the ASIN, the repricer will stop repricing. It is recommended that users should only use the Follow methods in conjunction with a condition and make use of other repricing methods (such as the AI Repricer) as their Default Method.
More information can be found on Creating Repricing Presets in its dedicated article.
The Settings will be found in the drop-down menu.
Matching the Highest/Lowest FBA/FBM
These settings will have the AI specifically find and match the following price:
The Highest FBA competitor
The Lowest FBA competitor
The Highest FBM competitor
The Lowest FBM competitor
When set, the user may choose to further configure the setting to undercut by a specific amount or by a percentage:
They may also choose to ignore specific competitors by ticking the box and placing the competitor's Seller ID.
Following the Buybox
Users have the option to match the current Buybox price using this setting.
Further configuration can either have the repricer set a price above the buybox or below using either a specific amount or by percentage.
Should a user want to go below the buybox price, they may simply add a negative sign with the value.
Matching the Lowest Competitor
Should a user want to match a competitor with the lowest price of an ASIN, regardless if they are FBA or FBM, they may use the Follow Lowest Competitor option.
Users may set either a specific amount or percentage of how much to undercut the competitor's price.
The example below shows that the repricer will always be 5% lower than the lowest competitor's price.
They may also choose to ignore certain sellers by adding their Seller ID.
Learn about Other Repricing Methods.