What is Follow BuyBox and how does repricing work when enabled?

The Follow Buybox method is a straightforward repricing method where users can use the current Buybox price as a base for their pricing. This allows users to set an amount or percentage below or above the current price of the Buybox.

This tool is especially helpful for clients with Seller Fulfilled Prime (SFP) listings.

The Follow Buybox repricing method recognizes the Buybox Winner's fulfillment method so whether the current Buybox is won by an FBA/FBM seller or Amazon, users may set the values for each situation and Seller Snap will apply the relevant rule for when that event happens.

NOTE: If users choose to use Follow Buybox as their Default Repricing Method, an event where the buybox is suppressed would mean that there would be no buybox winner to follow.

It is therefore recommended to add the Condition called "If Buybox Suppressed" and select the desired action for if/when it happens.

The Follow Buybox repricing method is best used as an action applied in response to a specific condition that would trigger.

For example, the condition of "If Competitor" Amazon exists, then users can apply Follow Buybox and set it to follow the exact price or undercut by a 1 cent.

Users may set them up individually on a SKU through the Edit Listings Window from within the listings table.

For multiple listings, users can create a repricing preset and apply it to many listings. Presets may be assigned using Bulk Edit or importing a CSV file.

Read more about other Alternative Repricing Methods that are available.