What is Follow Competitor and how does repricing work when used?
The Follow Competitor repricing method enables sellers to adjust their prices based on a specific competitor's price, either by a set amount or percentage. To use this method, users must input the Seller ID of the competitor they wish to follow.
This article will show How to find a competitor store's Seller ID.
IMPORTANT: This repricing method depends on the specified competitor's presence in the ASIN. If the competitor leaves the ASIN, Seller Snap will stop repricing due to the absence of a target to follow.
What is the best use of the Follow Competitor?
Seller Snap recommends using this repricing method as part of a preset or a set of conditions with the AI as the Default Repricing Method as shown below.
There are situations where users may sometimes want to be aggressive against a specific competitor of an ASIN or when they want to undercut or stay with the competitor's price as much as possible.
The strategy above can be interpreted that if Amazon exists as competition in the ASIN, then we will follow the price of Amazon but undercut it by an amount of 1 cent.
How can I apply Follow Competitor to my listings?
Users may change how a listing is repriced individually through the Edit Listings Window where conditions can be set.
If users have created repricing presets, they may assign these via Bulk Edit or importing a CSV file.
Read more about other Alternative Repricing Methods.