The Competition Dashboard in Seller Snap’s DataHub gives you a complete view of the competitors you face across your catalog. It helps you understand who you’re competing with, how often they appear on your listings, and how their strategies may impact your performance.
Overview
At a glance, the Competition Dashboard provides both high-level KPIs and a detailed competitor table. Together, they make it easy to identify your strongest competitors, analyze their behavior, and adjust your own strategy.
Why Use the Competition Dashboard?
The Competition Dashboard helps you:
Identify your biggest competitors across your catalog.
Understand whether competitors lean on FBA vs. FBM.
Spot trends in Buy Box wins, and pricing behavior.
Drill down into individual competitors to see exactly how they operate.
By combining these insights, you can better anticipate competitor moves and refine your repricing strategy.
Key Performance Indicators (KPIs)
At the top of the dashboard, you’ll see six KPIs:
Number of Competitors – Total unique sellers you’re competing against.
Total Number of ASINs – How many ASINs you compete on with at least one other seller.
Average Competitors per ASIN – On average, how many competitors appear per ASIN.
% Competitors FBA – The portion of your competition using FBA.
% Competitors FBM – The portion of your competition using FBM.
% Backordered – How often your competitors’ offers are backordered.
Competitor Table
Beneath the KPIs is a table listing all of your competitors.
You are always the first row, with 100% ASIN overlap (since you compete with yourself on all your listings).
Competitors are sorted in descending order by the number of ASINs they overlap with you on.
Columns in the Competitor Table
Number of ASINs – Total ASINs where the competitor overlaps with you.
Overlap % – The percentage of your ASINs that competitor also sells on.
% FBM – How many of their offers on overlapping ASINs are FBM.
% FBA – How many of their offers on overlapping ASINs are FBA.
% Backordered – How often they are backordered on those ASINs.
% Prime – The percentage of their offers that are Prime-eligible.
% Buy Box Won – How often they win the Buy Box on overlapping ASINs.
Avg. Price Changes per ASIN – Average number of repricing changes observed for each ASIN.
Observations – How many times Seller Snap has recorded that competitor in Amazon price change notifications.
Competitor Drill-Down
Clicking on a competitor opens a detailed competitor profile view.
At the top, you’ll see a hero banner with their review breakdown (positive, neutral, negative).
Below that is a competitor-specific table, showing metrics per ASIN:
% Backordered – How often this competitor is backordered on the ASIN.
% Buy Box Won – How often they win the Buy Box on the ASIN.
Avg. Price Changes – Their average number of repricing changes for the ASIN.
Observations – How many times Seller Snap has encountered this competitor on this ASIN.
Min-Offer Price – The lowest price observed from this competitor.
Max-Offer Price – The highest price observed from this competitor.
Note: Min-Offer and Max-Offer prices reflect observed repricing activity from Seller Snap’s data — not the competitor’s internal minimum or maximum prices.
Frequently Asked Questions
1. Are you selling my data to my competition?
No. Seller Snap never sells or shares your data with your competitors. The Competition Dashboard only shows you insights about your competition based on the data you’ve granted us access to.
It is possible that a competitor of yours is also a Seller Snap customer, but they will only ever see their own data, not yours.
2. How do you have my competitors’ Min and Max prices?
The Min and Max prices shown in the Competition Dashboard are not your competitors’ actual pricing rules or settings.
Instead, they represent the lowest and highest prices we’ve observed your competitors using while repricing, based on the data accessible through your account.
In other words, these values reflect only what we’ve seen in the marketplace — not confidential settings. Seller Snap does not access or expose your or your competitors’ private data.