Suppressed Buybox

A Suppressed Buybox occurs when Amazon deems the best offer on an ASIN to not be competitive enough compared to other offers online. 

This measure was put in place to help Amazon ensure that the customer is getting a better deal on Amazon than on any other marketplace or online store.

If a listing's Buybox is suppressed, the offer is not competing for the Buybox.

Store Level Settings 

Seller Snap has pre-set best practices for the store level suppressed Buybox settings, however, users may want to adjust the settings for specific use-cases. 

How to Adjust Store Level Settings 

Users have the option to set differentiating behavior for both FBA and FBM listings. 

Sellers can then set four different rule-based behaviors that the system will attempt to implement in a specific order when the situations pass. 

For example, in the below set-up for an FBA Listing, the system will attempt to Follow The Lowest FBA offer in the event of a suppressed Buybox, if there is no FBA competitor, the system will default to pre-set Two, and so on until it reaches four. 

Apply Lowest of 1-3

Users may also select the checkbox marked, Apply Lowest of 1-3, if users desire to apply the lowest price out of the sections one, two, or three. 

This is extremely useful in avoiding anomalies where the only FBA or FBM on that listing are priced unrealistically high. 

Additionally, users can add conditions should they feel necessary. If you have set a suppressed Buybox condition for a particular listing, then the repricer will follow those conditions over the default store level conditions.