Setting realistic maximum prices can be challenging. Prices that are set too high risk violating Amazon’s Fair Pricing Policy, which can lead to listing deactivations.

To address this, Seller Snap’s Dynamic Max Price (DMP) tool will automatically calculate the optimal maximum price for all listings it is active on by looking at a variety of metrics. This eliminates the need for manual adjustments and minimizes the risk of policy violations.

The DMP tool utilizes a variety of metrics, including:

Important Note Before Use:

Before enabling DMP, users are advised to export the current max prices. This allows users to revert to previous values if needed.

When users disable DMP, the system will retain the last DMP-generated max price for listings.

Users can activate Dynamic Max Price from Store Settings under the Auto Min/Max tab.

In order to utilize DMP, sellers will also need to activate Auto-Adjust Min/Max - when enabled gives Seller Snap the autonomy to adjust users' min and max values when there is a change in Amazon Fees, FBA fees, or Cost.

Once activated, users can select to implement the tool for either FBA or FBM listings or both at the same time.

When Dynamic Max Price is enabled, users will see a blue lightening bolt with DMP next to the values in the Max Price columns.

Users can override the Dynamic Max Price of a listing by setting a specific value:

A gray lightening bolt icon on the max indicates that DMP is OFF for the listing.

Users can revert to the Dynamic Max Price by clicking the red cycle icon as shown.

Note: If DMP was not enabled for the store, the button's function would simply set the previous value.

Users are able to filter for listings that have DMP enabled or disabled. This option is found under the Customizable Filters dropdown box under the Filters menu.