Seller Fulfilled Prime
In this Article:
Overview
Seller Snap has repricing configurations to help optimize sales when competing against Seller Fulfilled Prime (SFP) competitors.
Getting Started
Users will need to go into the Store Settings' Repricing tab and turn the setting ON.
This will enable the features and configurations to help compete with SFP competitors.
One such feature is that the "Number of Comp." column that is available within the Listings table will now show how many sellers are SFP is an ASIN:
Filters
Users may now also use certain filters to search for listings that have SFP competitors. Filtering for the number of competitors is also possible.
These are only available when users enable the "Support SFP setting" in the Store Settings.
Save as a View
Premium Subscribers may save this as a View.
Sample Strategies / Configurations
AI Repricer
Users will also now be able to see configurations to help compete against SFP competitors by using AI as the default repricing method. Start by ticking "Auto Adjust max price based on SFP offers":
AI Repricer - Basing on the Lowest SFP offer available
Users may choose to go below or higher the lowest offer using either a specific amount or percentage. The example above means that the max price will never go beyond 1 cent below the lowest SFP offer.
Users who wish to set their max at the lowest SFP offer may simply set to set the Diff to 0 and the type to Amount.
Seller Snap also offers the option for users to ignore certain sellers. Simply add the competitor's Seller ID.
How do I find a competitor's Seller ID?
Please note that if a user uses the Yo-yo feature, it will go to the max price from the listing table.
Other Repricing Methods Against SFP:
- Users may choose to "Follow Lowest SFP" instead of the default AI Repricer. This can also be used as a trigger when a Condition is added and met.
- Another option users may choose is to set the default repricing method to "Follow Lowest Multiple Competitors" and tick the box for SFP.
Using Conditions
Users may add conditions to specify an action when an event occurs. In this case, the event is: If "SFP Seller exists" and the specific action to be applied can be of the user's own choosing.
Users with SFP
For users with SFP listings, one of the strategies Seller Snap suggests is using the "Follow Buybox" method.
A user may set the repricer to either increase or decrease the price depending on whether the current buybox winner is FBM or FBA.
