Advertising Data
In this Article
Overview
Seller Snap is able to pull consolidated Advertising Data from Amazon. This is useful for Private Label Sellers that are looking to expand their reach and generate awareness for their brand and products.
This function will need to be enabled in the Store Settings. Once done, Advertised Data can then be found under the Listings page through the Analytics section. Columns relating to Advertising Data would also be available from this point on.
Enabling Advertising Data
For Seller Snap to begin receiving Advertising Data from Amazon, users will need to go to the Store Settings and authenticate their Amazon Advertising account under the Advertising Tab.
Then, click Login with Amazon to commence the authorization process.
Finally, use your Amazon credentials to log in and authorize Seller Snap to access advertising data.
Advertising Data
Please note that enabling Advertising Data will affect key data points such as Revenue, Profit, Profit Margin, as well as ROI as this will allow for Advertising Spend to be incorporated into their respective calculations.
Users can include or exclude advertising data as part of the aggregations by checking the below box.
Advertising Specific Columns
- ACOS (Average Cost of Sales)
- Clicks
- CTR (Clickthrough Rate)
- Conversion Rate
- CPC (Cost-per-Click)
- Impressions
- Profit After Ad Spend
- Profit Margin After Ad Spend
- Return After Ad Spend
- ROAS (Return on Ad Spend)
- Spend
Users can add the above columns to their view via the columns tool.
Filter Options
When Advertising Data is turned ON, users are able to use specific filters to find SKUs that match a certain query to the system.
Users can first set a date range and then click Filters to specify the Advertising Data they want to find:
- ACOS (Average Cost of Sales)
- BuyConversion Rate (Conv. Rate)
- Clicks
- Clickthrough Rate (CTR)
- Cost-per-Click (CPC)
- Impressions
- Return on Ad Spend (ROAS)
- Spend
